![]() “Nobody’s talking about the elephant in the room,” says Sapone. In addition, the data the company collects, which it gains intuitively via providing services, not via tracking or surveillance, can help Alfreds work more efficiently, and eventually help anticipate service needs. The company offers services from well-paid workers, and has built a relationship through repeated services from the same staff members. That’s why the company, in contrast to tech’s prevailing gig economy labor model, employs all their staff, known as Alfreds, and pays a starting wage of $16 an hour.Īs the rise in personal assistants such as Alexa and Google Home bring more technology, and commerce, into homes and apartments, Sapone believes Hello Alfred is uniquely positioned to gain consumer trust. Sapone says Hello Alfred’s key differentiator is being a trusted operator that consumers are happy to have in their home. Going forward, renters living in a Hello Alfred building will be able to take their profile with them if they move into another apartment that offers the service. “We’re a platform that can plug into a lot of innovation in the service space.” ![]() “The focus has to be on services, that’s what residents value the most,” Sapone says. For the company’s direct-to-consumer service in New York City, users spent an average of $350 a month. Owners can also see how much tenants are spending via Hello Alfred, and even gauge renter sentiment, according to Sapone, who says the company can help identify renters who may not renew. For building owners, Hello Alfred provides a turnkey technology solution that makes their renters happy, without forcing real estate owners to wade through a quickly changing and evolving market of smart home services. Successful developers need to create things that tell a story and tie together the community.”įor Sapone, it’s simple a matter of giving back time to tenants via a great in-building experience and customizable amenity. “Everybody has a rooftop grilling area or a dog park. “The top two ways to separate yourself in a market that’s seen so much activity is adding an infusion of technology, and giving your residence some kind of identity,” Shauntá Bruner, a senior associate with Delta Associates, a commercial real estate research firm, told Curbed. Hello Alfred’s hotel-like concierge services help set buildings apart, according to Sapone, and can be a great retention tool. ![]() Increasingly, that means more high-tech and experiential offerings, such as digital assistants and event programming, as opposed to physical spaces such as gyms, rooftop decks, and dog parks. To capture those high-end renters, property managers have turned to new amenities to help their buildings stand out. Over the last decade, 65 percent of new renter households in New York City, and 93 percent in San Francisco, brought home over $100,000 a year. Hello Alfred’s expansion-the five-year-old company has over 300 employees, has raised $52.5 million, and in the last year has seen a 250 percent revenue increase-has occurred against the backdrop of a steep rise in high-end rental properties and renters across the nation.Īccording to a recent rental housing report from the Harvard Joint Center for Housing Studies, 2.9 million new renters making $100,000 or more entered the apartment market between 20, and many chose to live in expensive downtown apartments. Courtesy Hello Alfred A leader in the amenities arms race This isn’t the first alliance for Hello Alfred for the least two years, the company has been partnered with Related Companies, which operates high-end residential buildings in top markets nationwide, including in New York, where it just opened apartments in the Hudson Yards mega-development.Īccording to Hello Alfred co-founder and CEO Marcela Sapone, the company can grow at scale by working with management companies and offering its service to entire buildings, thereby creating a marketplace for goods and services. The service will become available to all of Greystar’s nearly half a million units in the U.S., starting with the 20-plus cities where Hello Alfred is already operating, and rapidly expanding to new markets such as Portland, Phoenix, and San Diego in the coming weeks. Hello Alfred employs professionally trained home managers to take care of daily tasks, including home cleaning, laundry, and pet care. Hello Alfred is betting that its high-end service will appeal to Greystar’s high-income, time-starved renters. Hello Alfred, an app-based personal assistant service for apartment dwellers, announced today that it’s partnering with Greystar, the nation’s largest apartment operator, to provide its services to tenants.
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